The idea for This Shirt Helps [now This Helps] was to create a brand that had a social component to it in which every single item purchased contributed to a worthy cause. When looking into all the causes, the numbers were so daunting and pretty overwhelming.
There's almost a billion people that go hungry every year; approximately 50 million in the United States, there's almost a billion people that don't have access to clean water... How do we help ALL OF THESE PEOPLE? We had to stop and look at it in a different way. "What can we do to help 1 person? 1 person is a great start! What can we do to help 5 people? 10 people?"
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